It never ceases to amaze me. The health insurance industry has hit a new low in their battle against healthcare reform.

Actually, it’s just what you’d expect from the health insurance industry, who care for nothing other than their bottom line. Yes sir, tried and true practices meet social media, virtual astro-turfing:

Health insurance industry trade groups opposed to President Obama’s health care reform bill are paying Facebook users fake money — called “virtual currency” — to send letters to Congress protesting the bill.

Can’t get enough people at the rally? Rent buses and pay people from all over to come! Need letters sent to lawmakers not already in your pocket? Pay Farmville addicts in virtual dollars!

Another day, another virtual dollar.